Honeycomb mascot
![honeycomb mascot honeycomb mascot](https://cdn.pixabay.com/photo/2012/04/28/20/56/bee-44524__480.png)
In Canada, Honeycomb cereal is widely known for its iconic logo, red box and bee-man mascot, as well as its “Bee and Boy” campaign.
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Honeycomb campaigns include the Honeycomb Hideout, the Crazy Craving cartoon mascot and the brand’s popular mini state bike license plates promotion. In the United States, the brand’s iconic jingle, “YEAH YEAH YEAH!,” was themed after the 1957 hit, “Honeycomb,” by Jimmie Rodgers. Known for its big, unique honeycomb shape and honey-flavored taste, Honeycomb cereal has been a part of that gateway to growing up for kids since its introduction in 1965.
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Terry Crews will also be featured as the “Big Honey” character in a series of short videos and stills across Honeycomb’s social channels.įor more information on Honeycomb cereal, visit in the U.S. and Canada, such as YouTube, Instagram, Snapchat and Boomerang. In addition, the ads will appear in 6- and 15-second video and static formats on digital platforms in the U.S. on networks popular with tweens and teens, including Discovery Family Channel, Nickelodeon and the Cartoon Network.
![honeycomb mascot honeycomb mascot](https://cdn.pixabay.com/photo/2017/06/10/12/46/bee-2389834__480.png)
The creative agency behind the new “Big Honey” campaign is Toronto and New York-based OstrichCo. “Every day is an opportunity to ‘bee’ awesome and that starts at breakfast with a bowl of BIG cereal.” “Honeycomb’s ‘Be Big’ brand idea of championing those small but big moments in life is something that I can get behind,” said Terry Crews. When we were casting ‘Big Honey,’ we knew Terry would be the perfect choice to deliver the confidence, energy and humor we wanted to see come through in the new spots,” added Bagozzi. “We are thrilled to have Terry Crews bring ‘Big Honey’ to life. “Grounded in the simple truth that tween and teen years come with all kinds of new experiences and challenges, we created the ‘Big Honey’ persona to command kids’ attention and inspire them to ‘bee’ their best in a fun and relatable way. “With its big shape, crunch and flavor, Honeycomb cereal has always been one of those gateways to growing up, a favorite choice of tweens and teens alike,” said David Bagozzi, vice president of marketing at Post Consumer Brands. Another spot, titled “Dance,” shows Crews encouraging a girl to ask that special “him” to the school dance that evening. In one spot titled “Man to Man-Bee Talk,” Crews is seen giving a pep talk to a teen named Kevin to motivate him to get ready for the school day.
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and Canada, will include TV ads, digital videos and social media content. The new national campaign, which launches this month in the U.S. 1, 2021 – Known for its big size, big crunch and big honey taste, Honeycomb cereal is launching a new brand campaign starring actor and comedian Terry Crews as a larger-than-life bee character known as “Big Honey.” The campaign features Crews sharing a little straight talk with tweens and teens to inspire and give them confidence to tackle some of the rites of passage and everyday challenges they face growing up. Later, it was brought more fully to life with a bigger campaign that saw voice actor Frank Simms and a team of ad directors tweak the character until it properly took form.Crews shares straight talk inspiration with tweens and teens as an un-BEE-lievably funny, larger-than-life bee In his history of the Clockwork Orange-eyed rodent, we learn that it was originally a puppet/CGI hybrid created by Industrial Light & Magic. Undeterred, Doplex still managed to track down more information than can be reasonably expected to exist regarding The Craver.
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The Craver has completely vanished from Honeycomb’s official website and, when Doplex sends a media inquiry to Honeycomb PR, he’s told that the company has “lost some historical information” over years of changing ownership. The mascot comes to life in commercials where children experience a hunger so all consuming that they transform, werewolf-like, into a furry, cereal-mad creature that shouts “Me want Honeycomb!” until its demands are met.ĭespite The Craver being the star of a big advertising campaign, Doplex has a hard time finding information about its origin story. “The Honeycomb Craver” or “Crazy Craving”) is described by Doplex as “a horrifying abomination that god left unfinished and one that the world and his creators want you to forget.” This may sound harsh, but revisiting footage of The Craver backs up the description.